Fenwick Represents Pathlabs in Acquisition by MiQ

Fenwick is representing Pathlabs, an end-to-end media execution partner for independent agencies, in its pending acquisition by MiQ, a technology-enabled programmatic media partner for marketers and agencies.

Pathlabs’ innovative Media Execution Partner (MEP) model will contribute to MiQ’s programmatic services, particularly for midsize independent agency clients. Following the closing of the transaction, Pathlabs will operate as an independent business unit under MiQ’s ownership. More information can be obtained from Pathlabs’ announcement.

The Fenwick team included corporate partners Kris Withrow and Ryan Slunaker and associates Jiarui Li, Brendan Montgomery, Philip Ewing and Nick Dugas; technology transactions partner Joseph Schenck and associates Andrew Martinez and Kristen Rovai; executive compensation and employee benefits partner Nancy Chen and associates Christophe Delrieu and Elizabeth Fu; privacy and cybersecurity counsel Ana Razmazma; and tax partner Mike Knobler and associate Einav Axler.