Fenwick Represents MessageBird in Transactions to Acquire SparkPost and Hull

Fenwick represented MessageBird, a leading omnichannel cloud communications platform, in its definitive agreement to acquire SparkPost, a leading email sending and deliverability platform, as well as the related equity financing.

With SparkPost’s tools and services as part of MessageBird’s omnichannel offering, MessageBird’s end-users will be able to benefit even more from increased reliability, security and deliverability of their email communications. More information about the intended acquisition can be found from SparkPost’s announcement. Fenwick represented MessageBird in its original $200 million Series C round in October 2020, as well as the financing related to the intended acquisition.

In March 2021, Fenwick also advised MessageBird in its acquisition of Hull, an Atlanta-based Customer Data Platform (CDP). Hull will join the MessageBird CDP team to create an in-depth analytics layer between its extensive channel offering and the workflow solutions it provides to customers. More information can be obtained from Hull’s announcement.

The Fenwick corporate team representing MessageBird included corporate partners Kris Withrow, Steven Levine and Stephen Fisher and associates Jeff Zhang, Joanna Xu and Peter Li and law clerk Riddhi Adhikari; executive compensation and employee benefits partner Nancy Chen and associate Jonathan Stephenson; technology transactions partner Ralph Pais, associates Ana Razmazma, Julia Arruda, Adine Mitrani and Julia Chung, and advisor Sandra Weustink; intellectual property partner David Hayes and associate John Kind; trademark associate Allyson Madrid; privacy and cybersecurity partner James Koenig; and tax partner William Skinner and counsel Ora Grinberg.