Fenwick Represents Insightly in Merger with Unbounce

Fenwick represented Insightly, an all-in-one provider of customer relationship management (CRM), marketing automation and customer success software, in its merger with Unbounce, a landing page creation and optimization software platform.

This merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles - revenue and lifetime value data. The injection of AI expertise from the Unbounce team will allow the Insightly platform to accelerate the application of AI and machine learning throughout the platform to better empower salespeople and sales leaders. More information can be obtained from Insightly’s announcement.

The Fenwick transaction team included corporate partners Kris Withrow and Stephen Fisher and associates Sawyer Li and Max Krinsky; technology transactions partner Jonathan Millard, associate Julia Chung and law clerk Taylor Muentener; executive compensation and employee benefits partner Nancy Chen and associates Christophe Delrieu and Cynthia Yuan; tax partner Mike Knobler and associate Einav Axler; and privacy and cybersecurity counsel Ana Razmazma and associate Mudasar Khan.