Fenwick Represents Company Founder in Simple Mills’ $795 Million Pending Acquisition by Flowers Foods

Fenwick is representing Katlin Smith, founder of Simple Mills, a market-leading natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes, in its pending $795 million acquisition by Flower Foods, one of the largest producers of packaged bakery foods in the United States.

The acquisition will allow Simple Mills to access Flowers’ resources to broaden its distribution, accelerate innovation and amplify brand awareness. Upon closing of the transaction, Simple Mills will operate as an independent subsidiary of Flowers Foods, based in Chicago and Mill Valley, California, and will continue to be led by founder and CEO Katlin Smith and the existing leadership team. The deal is subject to customary regulatory approval and closing conditions and is expected to close in the first quarter of 2025. More information can be obtained from the news announcement.

The Fenwick team includes corporate partner Kris Withrow and associate Jeff Zhang.