The International Trademark Association’s 147th Annual Meeting will take place in San Diego, California, bringing together influential brand professionals from around the world for educational sessions, information sharing, and networking.
On May 19, Mark Jansen will speak on a panel titled “Rules of the Road in Engaging with Celebrities, Influencers, and Fans.” The session will discuss current issues relating to influencer marketing such as regulatory compliance, AI, and deepfakes. Panelists will provide an overview of pressing legal and business concerns related to influencer marketing, insights on how brands should work with influencers to avoid compliance issues, and tips on influencer agreements.