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The Internet has changed the way in which we conduct business and continues
to significantly impact the economy. Born in the early 1960s as a network of
national
defense and research computers, the modern Internet evolved into a commercial
engine that generates more than $830 billion in revenue and employs about 3.1
million people, according to the Center for Research in Electronic Commerce
at the University of Texas.
Online media are serious competitors to the existing
media industry. Online ad spending is expected to grow to $15.9 billion by
2007,
representing a compound
annual growth rate of 21 percent over the next five years. Factors driving
this increase include sustained growth of the online population, increased
broadband
penetration, media consolidation and, most important, general economic recovery,
according to Jupiter Research’s “Marketing & Branding Forecast:
Online Advertising and E-mail Marketing Through 2007”.
The intersection
of entertainment and technology is one of the most challenging and fastest
growing sectors for both industries. Software and hardware companies
are designing tools for the film industry, content owners are licensing their
characters and content to video game developers and wireless carriers are distributing
robust content to PDAs and mobile phones. While this fusion of Silicon Valley
and Hollywood is creating new revenue streams, it is also giving rise to a
host of legal issues that many companies have not previously encountered in
their
traditional marketplaces.
Fenwick & West was there for the Internet’s
infancy in the early 1970's, when computer handling of personal information
generated sufficient concern to
coalesce libertarians, academicians and politicians. William A. Fenwick testified
before federal and state legislative committees, spoke and wrote extensively
on the need for rationality and caution in the flood of legislative proposals
to regulate privacy and information handling. The Internet continued to grow
and there was a need to bring it into the mainstream. At that time, John Doerr
sought out Fenwick & West to start a new cable Internet venture called
@Home to bring the Internet to America’s homes at 10 megabytes per second.
During these intensive growth years, we worked to keep commerce in motion.
Fenwick & West
defeated the infamous "Freeney" patent that threatened to tax all
electronic commerce on the Internet.
Despite a downturn in the technology sector
in 2001, the Web’s growth
is not expected to abate in the future. Some analysts see online spending alone
increasing to about $5 trillion by 2005, and spending on technology services
and products could top $700 billion that same year.
Behind the Internet and
entertainment sectors are the infrastructure companies that design and maintain
the hardware. On the user end of the equation are
the companies that provide Internet connections. As the popularity of the Internet
grows, savvy Web surfers are demanding alternatives to dial-up access. At the
same time many consumers are turning to the wireless Web to get their e-mail
and instant messages on the go. But the momentous prospect looming on the horizon
overwhelms even those abreast of the industry’s shift toward broadband
and wireless access: Internet II. Primarily a scientific network, Internet
II now involves roughly 250 universities and companies. Internet II’s
enormous bandwidth enables features such as full-motion video and voice recognition
and is expected to spawn major networking changes.
Fenwick & West continues
to represent companies that shape the Internet and online entertainment. From
advertising to music to instant messaging to security
and online commerce, the following are representative of Fenwick & West’s
Internet and entertainment clients.
- Advertising
Adforce, Inc.
AllAdvantage.com, Inc.
BT Alex.Brown International Limited
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- Client Software
Netscape Communications Corp.
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- Data Center Providers
Exodus Communications, Inc.
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- Development Tools and Languages
Asymetrix Learning Systems, Inc.
Cybelius Software, Inc.
Macromedia Inc.
Metrowerks, Inc.
Sun Microsystems, Inc.
Symantec Corporation
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- E-mail and Messaging
Critical Path, Inc.
Qualcomm Incorporated
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- Enabling Technology (Software)
Concur Technologies, Inc.
GRIC Communications, Inc.
iCast Corporation-Acq by FVC.COM
JavaSoft
Keynote Systems, Inc.
Stardust Technologies, Inc.
Ensim Corp.
Stratum8 Networks, Inc.
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- Entertainment
Exploratorium, Inc.
Imagine Films Entertainment Inc.
Listen.com, Inc.
Napster, Inc.
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- Games
Affiliation Networks, Inc.
Electronic Arts, Inc.
Headland Digital Media, Inc. (Mindscape, Inc.)
Total Entertainment Network, Inc.
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- Hardware
Apple Computer, Inc.
Cisco Systems, Inc.
Netopia, Inc.
Sun Microsystems, Inc.
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- Infomediaries
PopularDemand.com, Inc.
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- ISPs
Excite@Home Corporation
ICTV, Inc.
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- Native Internet Content
Blue Mountain Arts Holdings, LLC
Charles Schwab & Co., Inc.
Fannie Mae Corporation
Fast-Chip, Incorporated
GolfWeb, Inc.
Harvest Technology
Homestore.com
Intuit Inc.
LiveCapital.com, Inc.
MarketWatch.com, Inc.
MyPoints.com, Inc.
Medem, Inc.
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- Online Commerce Software
AIP Corporation
Cybergold, Inc.
Edify Corporation
PrivateExpress, Inc.
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- Online Networks
Excite@Home Corporation
ICTV, Inc.
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- Sales-Auctions
Amazon.com, Inc.
Autoweb.com, Inc.
BigWords.com, Inc.
busybox.com, Inc.
DoveBid, Inc.
ONSALE, Inc.
Switchouse Inc.
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- Search Engines/Portals
Epicentric, Inc.
Excite@Home Corporation
Alexa Internet, Inc.
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- Security Software
Alchemedia, Inc.
Certicom Corporation
Cypher Comm, Inc.
Digital Persona, Inc.
Entegrity Solutions Corporation
FirstUse.com, Inc.
Gemplus Corporation
HNC Software Inc.
Invincible Data Systems, Inc.
NetScreen Technologies, Inc.
SoundCode, Inc.
Sun Microsystems, Inc.
VeriSign, Inc.
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- Server Software
Cypher Comm, Inc.
Ensim Corporation
Netscape Communications Corp.
Sun Microsystems, Inc.
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- Telecommunications
Excite@Home Corporation
Media-Ring.com, Inc.
ICTV, Inc.
Wink Communications, Inc.
Ubicom, Inc.
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- Traditional Content
On Command Corporation-Sub of Ascent Entertainment Group, Inc.
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- Visualization
Perspecta, Inc.
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- Website Development
Epicentric, Inc.
Eventus Software, Inc.-Acq by Segue Software, Inc.
Interwoven, Inc.
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- Web Hosting
Exodus Communications, Inc.
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